When To Type 'The End'
By Susan Cross
At what point would a writer be considered no longer writing? My book is gaining momentum and going into final edits. That feels good.
Suddenly I am faced with the question: What will I do when the book is completed?
When I started working on Leroy 'Hog' Cooper on Sax, I was already a contributing writer to several magazines. I did interviews with local and national celebrities and then wrote articles about them. Often, it was my good fortune to attend a concert or a show as part of my job. Afterwards, I sat tapping away at the keys happily.
Each month, magazines would be delivered and I would look for my articles and their placement. I also checked to see if there were editorial changes. I was pleased to see that most of them passed my editor's tests. I have built a nice, thick portfolio in which I take pride, but things have changed. The magazine business has been transitioning from print to web. I have watched Rolling Stone, a music bible, go from a volume to something resembling the size of a Bed Bath & Beyond Catalog.
In mourning Mary Travers, I found myself singing, "Where have all the magazines gone?" I don't mean to make light of Mary's passing. I learned to play guitar while listening to Peter, Paul and Mary records. Looking out my window, however, I see flowers blooming in the garden (here in Florida) and magazines disappearing from book store shelves.
So, back to my original question: What will I do after the book is published? Market the book I suppose. At that point, will I stop being a writer and become a marketeer? (No, silly, not a Muskateer; no Disney ears here, although I'm close by).
When I'm reading I always hate turning that last page and finishing a book when it's really good. I want to drag it out and make it last. I don't feel that way about writing this book. I just wonder, what next?
Copyright © 2009 Susan Cross – All rights reserved
Interviews with rising stars and well known musicians plus excerpts from Leroy Cooper's (Ray Charles' bandleader) memoir
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Monday, September 21, 2009
Sunday, August 2, 2009
10 Questions to ask yourself before ghost writing a memoir
People seem obsessed with telling their life stories. That's a personal decision. Have you thought about writing someone else's memoir? If so, you might want to consider answering these questions first.
1. Who is your subject? Does anyone really care about his/her life?
2. How old is your subject? The older, the more difficult. An older person has a lot of memories (if they're lucky enough to be of sound mind). Also, be prepared for an unexpected death.
3. Does the person have an unusual story with a twist that will appeal to a reader or even a niche market?
4. If the person is a celebrity, is he/she A-list? If so, why would they want you to write their memoir instead of a professional memoirist?
5. If the person is a B-list celebrity, are you prepared to do a whole lot of marketing to reach your target audience and let them know the book is out there for them?
6. Do you have a plan? Going in to interview someone for an article is not like writing a memoir; I found out the hard way. Interviewing someone for a memoir illicits memories that stray from your questions but are critical to their story.
7. Are you willing to do a lot of transcription, or pay someone to do it?
8. Once you have a transcript, how many hours do you have available to edit the material?
9. Does your subject have enough photographs to accompany the text and illustrate what makes his story unique?
10. Are you a perfectionist? If so, stop right there and go find something else to do. Getting someone else's story perfect is not like writing your own story, especially if they pass away and you can't call them up to ask questions.
I learned the answers to these questions the hard way. Fortunately, my subject passed away after I had finished all of the work and we were just getting together as friends. Even so, during conversation over lunch, a new tidbit would dribble out of his mouth, causing me to push the red button on the recorder that was always always in my hand. I can't call him up if I have a question about something he said but I have a vast number of resources, including his wife and colleagues, who are able to verify facts for me.
My advice? Think twice.
1. Who is your subject? Does anyone really care about his/her life?
2. How old is your subject? The older, the more difficult. An older person has a lot of memories (if they're lucky enough to be of sound mind). Also, be prepared for an unexpected death.
3. Does the person have an unusual story with a twist that will appeal to a reader or even a niche market?
4. If the person is a celebrity, is he/she A-list? If so, why would they want you to write their memoir instead of a professional memoirist?
5. If the person is a B-list celebrity, are you prepared to do a whole lot of marketing to reach your target audience and let them know the book is out there for them?
6. Do you have a plan? Going in to interview someone for an article is not like writing a memoir; I found out the hard way. Interviewing someone for a memoir illicits memories that stray from your questions but are critical to their story.
7. Are you willing to do a lot of transcription, or pay someone to do it?
8. Once you have a transcript, how many hours do you have available to edit the material?
9. Does your subject have enough photographs to accompany the text and illustrate what makes his story unique?
10. Are you a perfectionist? If so, stop right there and go find something else to do. Getting someone else's story perfect is not like writing your own story, especially if they pass away and you can't call them up to ask questions.
I learned the answers to these questions the hard way. Fortunately, my subject passed away after I had finished all of the work and we were just getting together as friends. Even so, during conversation over lunch, a new tidbit would dribble out of his mouth, causing me to push the red button on the recorder that was always always in my hand. I can't call him up if I have a question about something he said but I have a vast number of resources, including his wife and colleagues, who are able to verify facts for me.
My advice? Think twice.
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